2019
Started as a Product Intern
Chose product management after realizing that building products was my ikigai. I've been growing in the field since.
Ricky Hilmi
Product Marketing Lead — 7+ years across product, GTM, and teaching
Tangerang, Indonesia
By day, Product Marketing Lead at DOKU. The rest of the time, product instructor and career coach.
I started as a product intern at Telkom Indonesia in 2019, then chose product management after realizing building products was my ikigai.
Since then I've shipped loyalty apps, a ministry B2B marketplace, and payment products used by merchants across Indonesia. In 2021 I started teaching at RevoU — first 10 students, then 80+ a batch.
Career coaching followed in 2022. 25+ mentees have been hired. I still teach because the classroom is where product thinking has to get simple enough to use.
Journey
2021
Joined RevoU PM Bootcamp
Started as a tutor for 10 students, then became a main instructor teaching 80+ students per batch.
2022
Continued as a Career Coach
Began helping entry-level PMs grow faster and land their first roles. 25+ mentees have been hired since.
Experience
Product Marketing Lead
DOKU · Sep 2024 – Present
Own product marketing for a pioneer Indonesian payments company: positioning, launches, and merchant adoption.
Product & Growth Instructor
Independent · RevoU · Jan 2022 – Present
Teach product strategy, GTM, and AI execution. 6,000+ learners across bootcamps, workshops, and 1:1 coaching.
Product Manager, Merchant Platform
DOKU · Oct 2021 – Sep 2024
Registration to first payment. Conversion, retention, self-serve support, reporting, and automated remarketing.
Product Owner, B2B Marketplace
Metranet · PaDi UMKM · Jan 2021 – Oct 2021
Cashless shipping, seller platform, and mobile apps for a Ministry of SOEs marketplace.
Product Owner, Mall Loyalty Apps
NBS · Summarecon Mall Group · Jun 2020 – Jan 2021
18K+ active users. Play Store 3.7 → 4.6. iOS launch hit top 77 Lifestyle. Latency down ~70%.
Project Lead, Innovation Day
Telkom Indonesia · Jan 2020 – May 2020
Live-streaming knowledge platform for Telkom Digital Business, used through to director level.
Product Intern, Knowledge Repository
Telkom Indonesia · Jul 2019 – Dec 2019
PRDs, backlog, roadmap, design sprints, and research for a digital library of innovation docs.
What I bring to students & teams
Product
Connect ideas to build better products
- Product Discovery
- MVP & Prototyping
- Product Development
- Prioritization
- Product Analytics
Growth
Turn product momentum into sustainable growth
- Go-to-Market Strategy
- Positioning & Messaging
- Growth Metrics
- Experimentation
- Marketing Automation
Business
Align product decisions with business goals
- Market Research
- Competitive Analysis
- Business Model
- SaaS & Growth Strategy
- Strategic Communication
AI
Put AI to work on real business challenges
- AI in Business
- AI Product Development
- AI Workflows
- Low-Code Prototyping
- AI for Productivity
Formats
Guest Lecture
60 to 90 minBring real-world product and industry insights into your classroom through talks and practical examples.
Workshop
2 to 4 hoursTurn theory into practice through hands-on activities, frameworks, and real business cases.
Training Program
Half-day to multi-sessionBuild practical product, growth, business, or AI capabilities through structured programs for your audience.
Career & Product Coaching
1:1 or groupHelp aspiring and early-career professionals navigate product careers with feedback and practical tools.
The impact goes beyond the classroom
“Ricky was very helpful with my portfolio and interview prep, and I'm glad I had him as my career coach.”
“It was great to see our students shift from ideas to thinking about customers and their first sale.”
“Ricky is a complete package. He understands what HR and users look for, has strong product knowledge, and knows how to spot red flags. Everything feels clear and reassuring.”
Have a class, program, or team in mind?
Let's design a session that fits your audience and learning goals.