Things I've worked on

I lead product marketing for one of Indonesia's pioneer payment companies - positioning, launches, and the stories that help merchants actually adopt the product.

As PM on the merchant platform I owned the path from registration to accepting payments - conversion, retention, self-serve support, reporting, and remarketing.

Owned cashless shipping, the seller platform, and mobile apps for PaDi UMKM - a B2B marketplace connecting BUMN buyers with UMKM sellers.

Shipped the iOS app (top 77 Lifestyle in week one), cut service latency ~70%, and rebuilt trust on Android through consistent fixes and feedback loops.

Launched a live-streaming knowledge platform used from ICs to directors - live sessions, audience interaction, speaker intake - and rebranded the whole program.